Shadalene A. Villaluz Design
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Next Step Executive Training



Next Step Executive Coaching

Branding, Logo Design, and Brand Strategy | In collaboration with Denise Gee Designs


Nancy Friedman, an Executive Coach and Leadership Development Consultant with over 25 years of experience, was looking to refresh her brand and website. Her previous palette and website did not convey the professionalism and relevance she was looking for. The resulting professional-yet-casual palette, modern logo, and updated website is a true representation of her personal brand and business.


Final Brand Colors. The client loved the idea of using plants and stepping stones as a source of inspiration to represent personal and professional growth. The palette we developed shows positivity and professionalism.


Behind the Logo

The Next Step logo was inspired by lines inside a leaf. Instead of using the traditional organic leaf form, linear lines were placed inside a hexagon to give the logo a modern look. The lines inside the hexagon form an arrow pointing upward to represent career growth and advancement.

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Brand Guidelines