Shadalene A. Villaluz Design




A Modern Alternative to Adoption Profile Books



Branding, Marketing Collateral, Website Mockups, Digital Design, Illustration

Connecting Adoptive Parents and Birth Parents Across the U.S.


It was high time for the adoption industry to utilize today's technology to create an alternative to adoptive parent profile scrapbooks. AdoptMatch is an app created by an adoption attorney to give birth parents wanting to place their child for adoption access to parent profiles across the nation and to facilitate initial contact with home study-approved parents working with an adoption professional. Unlike many of the existing web-based adoption matching services, all potential matches on the app are conducted with the oversight of an adoption professional.  




  • Create a modern and fresh adoption brand that stands out amongst competitors’ outdated branding & design.

  • Educate audiences on the need for this service in the adoption industry. 



Mobile and Website Mockups, Digital Graphics, Environmental Design, E-Mail Marketing, Marketing Collateral




Website and app mockups

Along with the Marketing Director and tech team, our goal was to create a branded and informative website, mobile app, and web app. We created a comprehensive website filled with expert resources for adoptive families, agencies, and expectant parents. The website serves to educate visitors on what the app does and the need for this service in the adoption industry.


The mobile app was updated with design updates for consistency with AdoptMatch’s branding.

App Developer: Brent Kurzee. Website coded by Matt Deseno.


Custom Digital Graphics


Modern. Minimal. Playful. Communal. Familial.

These are some words to describe the AdoptMatch brand. Digital illustrations and icons were used to give the brand’s web presence a touch of playfulness, which speaks to the child- and family-centric nature of adoption. 

The graphics below were used on social media, the website, and e-mails. 


*The couple icon was added as a modification of an icon from


E-Mail Marketing


E-mail marketing campaigns and transactional e-mails were designed using Adobe Creative Suite and Mailchimp. Graphics and decorative elements helped e-mails stand out amongst other adoption agency and attorney e-communications.


 E-mails sent to AdoptMatch families have an average open rate of 76.07% and e-mails sent to adoption professionals have an average open rate of 46.05%. 

AdoptMatch Launch Countdown! 
View this email in your browser

Dear Janet


Thank you for registering with AdoptMatch as one of our very first families! We are just a couple days out from our official launch and are brimming with excitement about the enthusiastic response we’ve already received from the adoption community.  


As a reminder, the monthly AdoptMatch subscription fee of $139 will begin on August 1, 2017. There is no contract for the subscription and you may cancel at any time. To subscribe now and ensure that your profile remains active after August 1st, please login to your account on your smart phone or on our website here (, click on Subscription and follow our secure payment instructions. Your subscription fee will be automatically charged to your account monthly. Should you wish to cancel at any time our No-Hassle Cancellation Policy* allows you to easily do so. 



The AdoptMatch Marketing Campaign begins on July 1, 2017. We have committed to investing 100% of our first-year proceeds into Expectant Parent outreach and marketing and have big plans in store to get your profile in front of expectant parents pursuing an adoption plan.


Here’s a preview of some of the ways we’ll be spending our resources and cultivating our already existing relationships:




Let’s get matching!



The AdoptMatch Team

*There are no cancellation fees with AdoptMatch. No numbers to call or emails to send. Just login and hit cancel.  

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Marketing Collateral

Print materials were created to help inform and educate, while various gifts were created to help build relationships with partners and adoptive families featured on the app. 



AdoptMatch's launch in 2017 on the Apple Store and Google Play Store and quickly created buzz within the adoption community. A number of partnerships have been formed with agencies and law firms, and approximately 30 adoptive families featured on the app by the end of 2017. AdoptMatch continues to build a social media following and aims to continue to spread the word.