Company
Mercato

Role
Brand Design
Visual Design

Mercato makes it easy to support local grocers

Mercato was founded in 2015 to help independent grocery stores compete with big-box chains by offering online grocery delivery to their communities. By 2021, the company worked with multiple design resources over the years and lacked a strong brand mission, resulting in an inconsistent brand aesthetic that didn’t resonate with customers and merchants. Mercato needed to stand out from the competition and embrace its mission of supporting local independent grocers. The result—a people-focused brand refresh inspired by the vibrant people and communities on the platform.