Shadalene A. Villaluz Design

Marketing Collateral



I love when I get a well-designed notecard with a package or when a business card at the checkout counter captures my attention. Marketing collateral allows businesses to leave a lasting impression and tell their brand story. My goal when designing printed materials is to create memorable, brand-relevant pieces with a touch of personality.


Lora Lamm-Inspired Invitation - UCLA

Featured on the UCLAx Visual Arts blog.



Smallish Brochure - UCLA

Smallish is a modern parenting magazine based in the UK. 

This brochure concept also doubles as a craft project. It would be distributed at children’s boutiques and bookstores.
The magazine’s editorial photos are minimal and trendy, and the brochure reflects that design aesthetic. 

This 19x13-inch brochure is folded into a square. When unfolded, the magazine information is on the front.
On the back, there is a DIY geometric mobile craft for the parent to create with their children. 

Editorial photography:



These print materials were created to inform and educate, while various gifts were created to help
build relationships with partners and adoptive families featured on the app. 



Janome Magazine Ad - UCLA

These concepts revolve around the themes of individuality, uniqueness and creativity. Some marketing messages
include making your wardrobe dreams a reality and creating from your imagination. 

The audience of these ads are fashion-conscious females and women who value having a unique style and quality clothing.
These women prioritize creative hobbies in their free time. 

These ads were sketched using the Procreate iPad app and then colored using Photoshop and Illustrator.


Adoption Month T-Shirt Campaign




Stacked Book Poetry Poster

In 2017, the Rains Law Library at LMU celebrated National Poetry Month by inviting the law school community to construct book spine poetry using the law library collection. This poster was used to publicize the event within the library space, so bright colors were used to draw attention to the exhibit.

To create the poster, I illustrated the forms using the Procreate app (iPad) and added in color and dimension using Adobe Photoshop. 


Renegade Craft Fair Concept | UCLA

Inspired by the artisan and handmade movement, this poster’s central graphic was illustrated using the Procreate iPad app and Adobe Illustrator. The Los Angeles skyline is the central focus, and details like the map on the bottom right and the script font title were chosen to give the poster a crafted look. 


LA Makerspace Poster | UCLA

This poster was created to publicize an LA Makerspace Hackathon event for students and families. The ad would be posted in public spaces like libraries and schools. 

Read more about the LA Makerspace project here