Shadalene A. Villaluz Design
SHADALENE A. VILLALUZ
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Coastal Urbana

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COASTAL URBANA

Editorial Design, Art Direction


San Diego's Premier Lifestyle Magazine

As an avid reader of lifestyle blogs and magazines, I’ve always wanted to create lifestyle content of my own, and for this project I looked to my own set of experiences for inspiration. I created Coastal Urbana to get reacquainted with San Diego and as a means to highlight the places and things that make the city great and unique. The name “Coastal Urbana” was inspired by the two sides of San Diego - the laid-back beach town and the bustling city with a flourishing community of local art and business. 

Coastal Urbana will have an accompanying blog and social media channels. The magazine will be marketed through online channels and be sold at coffee shops and local independent gift shops.

 - Publication Design, Art Direction -


 
 
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