Shadalene A. Villaluz Design
app screenshots-ORANGE.jpg

Print + Digital - AdoptMatch



AdoptMatch is a mobile app launched in 2017 by Pasadena-based adoption attorney, Celeste Liversidge. The app is designed to connect Expectant Parents (i.e. "Birth Mothers and/or Fathers") pursuing an adoption plan with Adoptive Parents committed to creating ethical adoptions. AdoptMatch is not an agency, attorney, or facilitator. It is the first-ever mobile app that gives Expectant Parents access to a wide range of homestudy-approved Adoptive Parents throughout the country - all with the oversight of an experienced Adoption Professional. Put simply,  it's an app that helps connect birth parents with adoptive parents in the initial stages of adoption.


As the sole graphic designer for the AdoptMatch, I take tackle projects of all kinds alongside the Marketing Director. My project repertoire includes print, branding, and digital graphics. 




Brochures, info card, envelope, business card





Provided design suggestions for banners and colors




Designed banners and graphics for





AdoptMatch Launch Campaign

The animated GIF was created using Photoshop and all supporting graphics were created using InDesign.

AdoptMatch Launch Countdown! 
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Dear Janet


Thank you for registering with AdoptMatch as one of our very first families! We are just a couple days out from our official launch and are brimming with excitement about the enthusiastic response we’ve already received from the adoption community.  


As a reminder, the monthly AdoptMatch subscription fee of $139 will begin on August 1, 2017. There is no contract for the subscription and you may cancel at any time. To subscribe now and ensure that your profile remains active after August 1st, please login to your account on your smart phone or on our website here (, click on Subscription and follow our secure payment instructions. Your subscription fee will be automatically charged to your account monthly. Should you wish to cancel at any time our No-Hassle Cancellation Policy* allows you to easily do so. 



The AdoptMatch Marketing Campaign begins on July 1, 2017. We have committed to investing 100% of our first-year proceeds into Expectant Parent outreach and marketing and have big plans in store to get your profile in front of expectant parents pursuing an adoption plan.


Here’s a preview of some of the ways we’ll be spending our resources and cultivating our already existing relationships:




Let’s get matching!



The AdoptMatch Team

*There are no cancellation fees with AdoptMatch. No numbers to call or emails to send. Just login and hit cancel.  

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